Everlywell to Pay $5M After Alleged Privacy Violation: Who Is Eligible for a Payout?

A major class action lawsuit has resulted in a $5 million settlement against Everlywell and Natalist, two companies known for selling at-home medical test kits.

The lawsuit claimed that these companies secretly tracked users’ online activities and shared their private information with Facebook and Google through hidden tracking tools.

Customers who used Everlywell.com or Natalist.com between April 4, 2019, and December 3, 2024, may be eligible for a cash payout from this settlement.

If you purchased any test kits or services from these websites during this period, you should check whether you qualify for a payment.

Why Was Everlywell Sued?

Everlywell and Natalist allegedly used tracking pixels to collect and share user data without permission. These pixels tracked what customers searched for, what test kits they purchased, and other personal information.

The lawsuit argued that this practice violated customer privacy, especially because some of the test kits were for sensitive health issues, such as sexually transmitted infections (STIs).

The lawsuit accused the companies of:

• Sharing customer information without consent
• Compromising private medical data
• Using hidden tracking tools without informing users

Who Is Eligible for a Payment?

The settlement is expected to benefit around 2 million customers. Eligible individuals fall into two groups:

1. Sensitive Test Kit Purchasers (660,000 people):
   • This includes people who bought medical tests related to private health issues, such as STI test kits.
   • They will receive a portion of a $2.64 million settlement fund.
2. Non-Sensitive Test Kit Purchasers (1.34 million people):
   • This includes people who bought general health test kits or other products.
   • They will receive a share of a $2.36 million settlement fund.

Both groups will get equal payments from their respective funds. However, the final payout amount will depend on how many people file claims.

How to File a Claim for Compensation

If you believe you qualify for a payout, you must submit a claim form before March 19, 2025. Here’s how you can do it:

1. Online Submission:
   • Visit EWLabTestSettlement.com (the official settlement website).
   • Log in using your Class Member ID (sent to you in the settlement notice).
   • Fill out the online claim form and submit it before the deadline.
2. Mail Submission:
   • Download the PDF claim form from the settlement website.
   • Print and complete the form.
   • Mail it to the address provided on the form before March 19, 2025.

Important: There are different claim forms for “sensitive” and “non-sensitive” test kit buyers. Make sure to use the correct one.

When Will Payments Be Sent?

The settlement has already received preliminary approval in December 2024. The final court approval hearing is scheduled for April 29, 2025.

Here’s what happens next:

• If the court approves the settlement in April 2025, payments will be processed.
• However, if there are appeals, payments may be delayed until those issues are resolved.
• Compensation is usually distributed a few months after final approval.

Why Is This Settlement Important?

This lawsuit highlights the growing concerns around online privacy and data security. Many companies use tracking tools without informing customers, which can lead to serious privacy risks, especially when it comes to medical data.

This case serves as a warning to other businesses that handling customer data irresponsibly can lead to legal consequences and financial penalties. It also reminds consumers to be more aware of how their personal information is being collected online.

What Should Everlywell Customers Do Now?

If you bought a product from Everlywell or Natalist between 2019 and 2024, here’s what you should do:

• Check if you are eligible for a payment (Visit EWLabTestSettlement.com).
• Submit your claim form before March 19, 2025.
• Stay updated on the final approval hearing scheduled for April 29, 2025.

If you don’t file a claim before the deadline, you won’t receive any compensation from the settlement.

Final Thoughts

The Everlywell $5 million settlement is a significant case in the field of digital privacy. It sheds light on how companies track user data and why businesses need to be transparent about data collection.

For affected customers, this is an opportunity to claim financial compensation for potential privacy violations. Make sure to file your claim on time and stay informed about the final court decision.

Have questions? Visit the official settlement website at EWLabTestSettlement.com for more details.

This article has been carefully fact-checked by our editorial team to ensure accuracy and eliminate any misleading information. We are committed to maintaining the highest standards of integrity in our content.